darkoct02

Who Is Joy?

Born and raised in Turin’s beautiful hills, my passion for baking goes back to when I was very young and already my entire family was enjoying my Christmas cakes.

At that time my inner voice was not loud enough to make me deciding to make my life out of that; I studied economics, moved in Milan and started a path in marketing and sales in big multinational companies. With adulthood came the encounter with the love of my life, my husband Guglielmo, and the discovery of the coeliac disease, with all the frustrations and renounces coming with it when you love pizza, croissants and cakes!

Since then our family grew with the arrival of our kids Mattia and Matilde, and with the decision to move to Brussels, a city we love and where we set our home.

While working as general manager for a major multinational company, I decided to give space again to my inner voice, studied to develop my gluten-free skills and pastry and bakery chef.

Raffaella

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